John Frieda Hair Care “Back to College” Campaign (Sept-Oct 2025)

Client: John Frieda Hair Care
Role: Creative Co-Director, Producer, On-Camera Talent, Editor
Platforms: TikTok, Instagram, Facebook
Reach: 6M+ views across platforms

Developed, produced, and starred in two-part digital ad series for John Frieda’s Back-to-College campaign. I led the creative direction from initial concept through post-production, crafting relatable storytelling designed to engage college audiences and highlight the Frizz Ease Collection in everyday campus settings.

Responsibilities included campaign ideation, scripting, content production, editing, and ongoing communication with the brand’s marketing and talent coordination teams. Both videos were featured on John Frieda Hair Care’s official social platforms and my personal accounts, generating millions of views and driving high engagement among Gen-Z consumers.