MADISON DANCE CLUB
Media Manager — Madison Dance Club, JMU
February 2026 — Present
As the first Media Manager for Madison Dance Club, I am leading a full brand development initiative by establishing a cohesive visual identity, introducing structured content strategy, and redefining how the team presents itself digitally.
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Establish a clear visual identity and brand direction
Defined how MDC should present itself to both members and external audiences
Create consistency across all content
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Design structured content pillars
Plan and execute short- and long-form video content shoots
Direct creative vision for all posts
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Pitched role and first formalized media strategy for the organization
Took ownership of all visual and digital communication
Collaborated with exec board to align content with team goals
CONTENT STRATEGY: Who is MDC?
Meet-the-Team Campaign
Introduced each member to the audience
Created consistency in format and presentation
Strengthened personal connection between team and followers
Team Announcements
Structured announcement posts for each team member
Increased shareability and engagement
Short Dance Videos
Highlights choreography, rehearsals, and team dynamics
Focused on capturing energy + skill
Encourages external shares
BRANDING & GRAPHIC DESIGN
Hip Hop Team Announcement
Contemporary Team Announcement
Jazz Team Announcement
Meet the Team Graphic
Contemporary Team Announcement
Tap Team Announcement
Jazz Team Announcement
Meet the Team Graphic
Hip Hop Team Announcement
Baby Photo Trend Tailored to MDC Goals
Meet the Team Graphic
Tap Team Announcement
Open Class Instagram Flyer
SHORT FORM VIDEO CONTENT
Nostalgic Promotional Video
Choreography Video
Performance Video
Choreography Video
Performance Video