JMU ALPHA DELTA PI
Digital Marketing Specialist — Alpha Delta Pi, JMU
April 26, 2025 — Present
Executing content strategy, production, and analytics for a 240+ member organization, managing large-scale shoots, brand compliance, and performance-driven growth across social platforms.
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Collaborate on content calendars aligned with recruitment, events, and brand priorities
Translate national brand guidelines into platform-specific content
Identify trends + adapt them to fit sorority voice
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Plan and execute large-scale shoots (100–200+ participants)
Create run-of-show, shot lists, and logistics coordination
Direct talent + manage on-site production flow
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Track engagement, reach, and content performance
Adjust content strategy based on analytics
Optimize posting formats, hooks, call-to-action captions, and storytelling
BRANDING & GRAPHIC DESIGN
Officer Announcement Instagram Story Graphic
Happy Birthday Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
"WLFEO" Instagram Story Graphic
SHORT FORM VIDEO CONTENT
Open Recruitment Promotional Video
Bid Day Video
"Born to be an ADPi" Promotional Video
Big Little Reveal Video
ANALYTICS
Instagram Analytics as of April 10, 2026
